Tony Ratchford Group

Value Creation

VALUE CREATION

It is now just three months since Keller Williams Realty came to town. Nearly every day someone asks me why we would invest in such a large project (perhaps at my age) when things at The Ratchford Group were going so well.

I heard in the news recently that some people believe companies and people don’t actually build their businesses—that they aren’t responsible for the success. This gave me pause, and I actually spent some time thinking about how companies become successful. My conclusion is that they must create and deliver value to the customer/ consumer or the customer will not participate with the company. It’s that simple. It is the definition of Free Enterprise and Capitalism. Trading things of value, for something of value—this is what we all do every day, in some form or another.

In the case of hiring a real estate agent, a seller gives up a rather sizable sum of money for an agent’s assistance at getting their home sold. When all parties walk away from the closing table, one has to wonder if the benefit exceeded the cost? If the answer is yes, the seller justifies the services of the agent. On the other hand, if the answer is no and the benefit doesn’t exceed the cost, then it wasn’t a win-win transaction for everyone. It’s not truly a happy ending.

We have a tag line at Keller Williams Realty Sioux Falls, ‘no one truly succeeds alone’, which takes me back to the belief of some people ‘that success comes from someone other than the person responsible’. I disagree, we all need help and assistance, but I believe with all my heart that success happens because the responsible person cares more about delivery of service and results than the fee they receive. The more value a person can deliver, the better the outcome, and the greater acceptance for future business. Everyone wins: the consumer, because they received a fair value for services rendered, and the agent for the fee.

Keller Williams Realty is the fastest growing real estate franchise in the world, and close to the largest. This didn’t just happen; it was a 25-year progress of discovering what consumers want for their money. We are proud to be part of a company that is committed to delivering better and more ways of providing service with even greater value.

The Cornerstones of Value at KWRSF are cutting-edge Technology and our presence on more than 350 websites, commitment to a high level of Education with daily on-site training, an attitude of Win-Win for everyone, and a culture of Caring and Sharing. We believe it’s a new experience, and we invite you to call.

Tony Ratchford,

Real Estate Broker, The Ratchford Group

Operating Principal, KWRSF

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